Well here's something you'll hate. Most theaters do aggregate they can to discourage humans from application their adaptable accessories during a movie. But Disney is re-releasing The Little Mermaid starting September 13, and in fact encourages moviegoers to accompany and use their iPad during the film. Say wha?
The screenings are affectionate of a avant-garde yield on the sing-alongs that films like Mamma Mia and the Rocky Horror Picture Show have. But those in appearance are encouraged to download an accompanying iOS app which provides aggregate from games, to karaoke-style lyrics, to added alternate elements advised to 'enhance' the film.
It's acutely targeted at kids—at atomic kids advantageous abundant to own an iPad—but you can cautiously accept this will not be the endure blur to action such 'added value' features. Admittedly, behind-the-scenes advice or data about an amateur could be absorbing during a film, and Disney is already accomplishing this with the upcoming Blu-ray for Iron Man 3.
But that's in the abundance and aloofness of your own home. Putting up with hundreds of ablaze and blatant screens in a aphotic amphitheater doesn't absolutely assume account it. [Disney Second Screen Live via Stu Maschwitz (Twitter)]
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